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About us

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Hitting multiple walls in her journey of life had left 29:eleven’s founder, Morgen McDonald, wondering and puzzled about God’s Plan for her life.  Searching for a sign of hope confirming she was still headed in the right direction regardless of past mistakes, Jeremiah 29:11 was rediscovered during Morgen’s reading and prayer time:


“For I know the plans and thoughts that I have for you,’ says the LORD, ‘plans for peace and well-being and not for disaster to give you a future and hope ”.                                                     Jeremiah 29:11


Though she heard this verse repeated many times before, this time its importance of God and “His Plan” to bring hope and never disaster spoke clearly to Morgen.  From that point forward when faced with moments of doubt, Jeremiah 29:11’s promise gave Morgen peace, comfort and her compass for direction.


 Knowing she needed to share this constant reminder of “His Plan” with the world, 29:eleven was born.

Our Mission

I have come to understand that no journey is perfect; mistakes and doubt happen. 29:eleven was created as a brand to remind to you to,have peace knowing that God’s Plans are still working in your favor. My promise  to you is to bring fashionable, relevant collections you can roc knowing it was inspired by God’s promise to you.



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